Seafood Expo Global 2025: Key Takeaways for the UK Industry

Overview

Seafood Expo Global, held annually in Barcelona, is the world's largest seafood trade show, attracting over 30,000 visitors and 2,000 exhibitors from more than 100 countries. The 2025 edition saw strong UK representation, with dozens of British processors, wholesalers, and industry bodies showcasing their products and services to international buyers.

Key Themes

Several themes dominated the 2025 show. Sustainability certifications — particularly MSC and ASC — were prominently featured by exhibitors across all product categories, reflecting growing buyer and consumer demand for verified sustainable sourcing. Alternative proteins, including seaweed, sea vegetables, and insect-based aquafeed, attracted significant interest from investors and food manufacturers.

Technology and Innovation

Digital traceability solutions, using blockchain and QR codes to provide consumers with full supply chain transparency, were showcased by several technology companies. Automated processing equipment, including AI-powered fish grading and filleting systems, attracted interest from processors looking to address labour shortages and improve efficiency.

Market Trends

Asian markets — particularly China, Japan, and South Korea — remain the fastest-growing destinations for premium seafood, with strong demand for Scottish salmon, UK langoustines, and Irish oysters. The US market continues to grow, with UK exporters benefiting from the country's strong appetite for premium, sustainably sourced seafood.

UK Industry Presence

The UK pavilion, organised by Seafish, showcased the breadth and quality of British seafood, from Cornish crab and Shetland mussels to Scottish smoked salmon and Grimsby-processed white fish. Several UK companies reported strong interest from international buyers, with new export contracts signed at the show.