The Rise of Online Fish Delivery in the UK
The pandemic accelerated the growth of online fish delivery services, and the trend has proved lasting. We look at the key players, business models, and what it means for traditional fishmongers.
A Market Transformed
The COVID-19 pandemic forced many consumers to explore online food shopping for the first time, and fish delivery was one of the unexpected beneficiaries. With fish counters closed and restaurants shut, consumers turned to direct-to-door fish delivery services in unprecedented numbers. Several years on, the habit has proved remarkably sticky.
Key Players
The online fish delivery market is served by a range of businesses, from large-scale operators like Fish for Thought and The Fish Society to smaller, artisan producers selling direct from the quayside. Subscription box services, which deliver a curated selection of fish each week, have proved particularly popular with consumers seeking convenience and variety.
The Direct-from-Boat Model
One of the most interesting developments has been the growth of direct-from-boat sales, where fishing vessels sell their catch directly to consumers via websites and social media. This model offers fishermen higher margins and consumers fresher fish, while cutting out the traditional wholesale and retail intermediaries. Platforms like Sole of Discretion and Kernow Sashimi have pioneered this approach in the UK.
Implications for Traditional Fishmongers
The growth of online fish delivery presents both a challenge and an opportunity for traditional fishmongers. Those who have embraced online ordering and local delivery have generally fared well, using their local knowledge and relationships with suppliers to offer a more personalised service than national operators. Fish Index helps consumers find both traditional fishmongers and online delivery services in their area.